Your Road Map to Exhibiting Success

Follow this 10 step proven effective process to make sure every dollar and every hour your company invests in exhibiting supports your core business objectives and delivers measurable financial value beyond cost!

Welcome! Be sure to view this Instructor Introduction Video.

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How to Use This Program to Improve Exhibiting Performance and ROI

  1. Do you have a clearly defined process to budget appropriately and management costs?  (Course #1)
  2. Do you have clearly defined outcomes that are important and measurable? (Course #2)
  3. Are you managing show logistics and operations to make sure the right things are being done at the right time frames in the show cycle? (Course #3)
  4. Can you clearly define your target visitor within the show audience? And do you know how many people in the show audience represent an opportunity for your company? (Course #4)
  5. Does your current booth stand out from the crowd, demand attention, and quickly and visually deliver messages that are important to attendees? (Course #5)
  6. Are you offering visitors an interactive experience to engage with your people and your product/services and learn something that is of value to them? (Course #6)
  7. Are you attracting enough of the right type of people? And are you effectively pre-marketing your participation to be sure you are in the mind and on the agenda of the right people before the show opens? (Course #7)
  8. Are you confident that your booth staff are prepared to interact with visitors in the unique and challenging exhibiting environment? (Course #8)
  9. Are you capturing high quality, information rich leads and converting them to post-show actions that are important and valuable to your company? (Course #9)
  10. Do you have clearly defined and east to calculate performance, value and ROI metrics to determine how well your exhibit program is performing? (Course #10)
  1. Each course contains a brief educational instructional video, planning worksheet, some include an implementation tool, and articles taking a deeper dive on specific elements of the module.
  2.  We recommend blocking 90 minutes for each module you need to have enough time to watch the video, capture your best thinking on the worksheet, use the interactive tool, and read the articles for additional insights and ideas.

Exhibiting Success Courses

Jefferson Davis
President, Competitive Edge

Jefferson Davis, President of Competitive Edge, is an industry leading exhibiting productivity expert with over 30 years of exhibiting experience.

As an educator, since 1991, he’s been hired by over 250 show producers to provide ongoing exhibitor training and support programs.

As a consultant and trainer to exhibiting companies, he’s directly helped companies improve their exhibiting performance, productivity and return on investment by generating over $800 million in combined results.

Mr. Davis is passionate about helping companies unlock the hidden power of exhibit marketing and as you will see, is extremely results focused and process based.

Need More Help?

Submit your exhibiting question and Mr. Davis will respond within 48 hours!